Boston’s RunKeeper today debuts a new mobile app that aims to help motivate you to move yourself even when you’re not working out. While the idea is simple — a step counter paired with well-timed push notifications to help you hit daily goals — the company aspires to make wearables from the likes of Fitbit and Jawbone no longer necessary.
Read MoreAntenna anxietyAereo makes its case to consumers prior to Supreme Court hearing
On Thursday, FloDesign Sonics, based in Wilbraham, Mass., announced a $10 million Series A led by Bright Capital. The new round of funding also included investments from Ventry Industries of Springfield, as well a James Waters, the founder of Waters Corp., and Jonathan Fleming of Oxford Biosciences. Read More
By Brianna Vieira
On April 11 to April 12, Boston University's student-run PR agency, PRLab, teamed up with BU's student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations). Read MoreTesting the watersTestive takes on the test prep industry by going free
By Rita B. Allen
We all know change is the only constant in today’s market and economy. Everyone is doing more with less and under tremendous pressure with competing demands and priorities. It is basic knowledge that effective time management is critical for success in work and life yet we do not always take the time (pun intended) or make the commitment to devote our attention to this necessity. Read MoreA good in-vest-mentMassChallenge grad Gentoo tackles the much-neglected medical supplies market
We tend to believe that we live in a consumer-driven economy, and we tend to think that that’s a good thing: A plurality of products gives people the freedom to choose what suits them best, and everyone wins. But the medical supplies market is a surprising exception to that rule. Read More
Navigating a city like Manhattan is relatively straightforward, given that all the streets run parallel or at right angles, but all bets are off when it comes to more organic cities like Cambridge, which tend to have more curves and constraints.
MIT’s maze-like Stata Center is a prime example of where the “Manhattan Assumption,” which assumes all planes are parallel or oriented in the same direction, can’t be applied, says Julian Straub, a second-year MIT graduate student. So to make it easier for robots navigate non-standard landscapes, Straub developed an algorithm to identify the major orientations in 3D scenes. Read MoreDown a notchLevelUp cuts payment fees for merchants
Earlier this month, IdeaPaint, the Boston-based maker of "high-performance" dry erase paint announced that it has expanded its sales force in efforts to better service architects, designers, and contractors. The need to expand its direct sales team is a response to the high-demand for the company's products, which can turn almost any wall (or smooth surface) into what the company calls an "erasable canvas."
Read MoreCandy Crush v. World of Warcraft?The pay-to-play v. free-to-play debate heats up at PAX East