Marc Abrahams
Marc Abrahams
Contributor
The editor of the Annals of Improbable Research magazine and organizer of the Ig Nobel Prizes.

Stories by Marc Abrahams

The temptation to hype-market too early
Graphene, the wonder material! But first, the wonder marketing
The first heavily marketed products that claim to use graphene — the substance that potentially will revolutionize many industries — appeared this year. One of those products — a tennis racket from the Head company, is a triumph of marketing. It's less than clear whether the so-called graphene tennis racket, which is selling very well indeed (and there are now many slightly different models), is a triumph of engineering. Read More