(Image provided by Smarterer)
(Image provided by Smarterer)

In terms of evaluating talent, not many job categories are more difficult than those in the rapidly growing technology and innovation sectors. In particular, marketing roles, social media manager positions, and development jobs are tricky positions to gauge a potential employee’s skill set and expertise.

Smarterer, the local skill assessment company, has established itself as a leader in evaluating talent and niche knowledge in non-traditional, mostly digital areas, including Twitter, Facebook, sales platform Salesforce, as well as WordPress, HTML5, Microsoft Excel, and a host of others.

For a while, the company has been gaining traction with its online evaluations that quickly assess readiness and competence in a variety of business, marketing, and web development categories.

Today, Smarterer made clear that it is not just trying to build a cool way to assess various digital-age skills.

The company announced it has raised a $1.6 million in a new round of funding, mainly as a way to launch its new enterprise-geared product, Flock.

Flock “captures” data around a company’s knowledge base in vital areas and produces a “skills inventory” for the organization while highlighting potential gaps.

Using Smarterer’s ‘TeamSourcing’ technology, a company’s HR department or managers that need to assess employee performance can write skill test questions to make sure that an individual has the information and knowledge needed to be successful in specific role. The evaluations create data that can give insight on competencies across an organization.

“Flock positions a company to make more informed decisions about everything from hiring, to compensation, to training and succession planning,” the company said in a statement.

Smarterer’s skill tests are currently being used by global freelancer marketplace Elance as well as Care.com, the most recent Boston technology company to go public.

The latest round of funding includes new investors Rethink Education and Deborah Quazzo, the founder and managing partner at GSV Advisors. Prior investors Google Ventures and True Ventures also took part in the round.

The company also formally announced Dave Balter, of dunnhumby/BzzAgent, as Smarterer’s new chief executive. Balter, who helped co-found Smarterer and was the company’s executive chairman, replaces Jennifer Fremont-Smith, who is now leadingKrash.

Balter joined Smarterer as its chief executive at the end of 2013, but no official announcement on the move was made until today. The co-founder of BzzAgent (acquired by dunnhumby in 2011), Balter, who also runs dunnhumby’s venture arm, dunnhumby Ventures, has taken a more visible role in his leadership of Smarterer. (Literally, he moved out of his BzzAgent office to work in closer proximity with the Smarterer team in the space where Intelligent.ly classes used to be held.)

On all the news surrounding Smarterer today, Balter commented, “I couldn’t be more thrilled to lead the team, with all the energy surrounding the company right now.”

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