(streaming.ditto.us.com)
(streaming.ditto.us.com)

Cambridge’s Ditto Labs, which scours photos on Twitter, Instagram, and Tumblr to identify consumer brand logos, has raised $2.2 million in new funding.

The company allows brands to access its “firehose” of data via a real-time dashboard that provides analytics on the photos that feature their brand logo. That gives brands a new way to determine customer affinities and to better engage directly with consumers, Ditto Labs says. The company says it is the first “social listening tool” that targets images as opposed to just text.

Ditto Labs has more than a dozen paying customers so far, founder and chief executive David Rose said recently. Those include P&G brands, Kraft brands, and General Mills brands.

The new seed funding comes from investors including Cue Ball Group, Ken Barnett of The Mars Agency, David Baum of Stage 1 Strategies, and Mike Sheehan, former chief executive of Hill Holliday and current CEO of The Boston Globe (which runs BetaBoston).

Ditto Labs, based at the Cambridge Innovation Center, was founded in 2012 and had previously raised $1.4 million.

Rose and chief technology officer Neil Mayle previously worked together on Opholio, one of the first services to make it easy for people to upload photos and create their own albums, Scott Kirsner reported previously.

Kyle Alspach has worked in journalism in Massachusetts since 2005 and was one of the original staff writers at BetaBoston. Follow Kyle on Twitter

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