Most discussions about technology and startups north of the Massachusetts border tend to focus on Dyn, Dean Kamen, and, sometimes, Mosaic and DataGravity. However, another New Hampshire business, Manchester-based data integration company Scribe Software, may need to start being included in the discussion.
After being around since the mid 1990s, the company has seen some pretty impressive growth over the past few years, thanks, in large part, to the merging of its customer data integration software with the cloud.
Founded in 1995 to integrate data between CRMs and other software applications, the company has focused more recently on helping businesses find value in the data created from interactions with customers, whether that be through support, marketing, sales, or other business functions.
“What we do is make software and we have cloud services to help companies leverage, for the benefit of their customers, the data that is created out of CRMs, marketing and support, and finance,” said Scribe chief executive and president Lou Guercia.
“Data integration can mean a lot of things,” he added, “but for Scribe, what it’s about is creating business value through better use of customer data.”
To explain how Scribe is helping businesses, Guercia gave the example of a marketing team turning to data from a company’s accounting department in order to better target its campaigns and make sure its customer database is current. As Guercia sees it, with the growth of mobile, the cloud, and social media, there are many ways to improve customer service through the better integration of data.
Since 2010, Scribed has more than doubled in size, said Guercia, in both headcount and revenues. Currently, Scribe has about 100 employees, the majority of which are in Manchester.
Guercia added that Scribe has just under 4,000 active customers.
“That’s a good, strong, and solid base of customers,” he said. “We’ve been growing pretty much nonstop in these four years to double the size of the business.” (At the start of 2010, when Scribe began developing Scribe Online, its revenue was $8m and it had just under 50 employees. Since then, the company says that revenue and head count have more than doubled.)
Scribe took what Guercia called a “modest amount of capital” early on, but has doubled the company, headcount, and revenue, and launched Scribe online, all through its own cash flow. “That’s an accomplishment,” he added, “It’s not easy to do.”
The one area of growth that Guercia said has been “triple digit year over year” has been with the adoption of the cloud data integration platform that the company calls Scribe Online.
Scribe Online allows for the integration and connection of various cloud apps to one another and has drawn interest from companies such as Marketo, Hubspot, Oracle, and others.
“I can’t think of anything better to be doing than innovating on the cloud,” Guercia concluded referring to the huge market opportunity that integrating data and software presents for Scribe.