HubSpot founders Dharmesh Shah and Brian Halligan (image via HubSpot)
HubSpot founders Dharmesh Shah and Brian Halligan (image via HubSpot)

Today, HubSpot, the Cambridge-based marketing software company, filed the much-awaited plans for its initial public offering of stock.

The company aims to raise $100 million through the offering to expand its business, according to the filing with the US Securities and Exchange Commission. HubSpot intends to list its shares  on the New York Stock Exchange under the symbol “HUBS.”

Revenues for the first half of the year were $51.3 million, compared to $35 million during the same period a year earlier, according to the SEC filing. The firm’s net loss during the first six months was $17.7 million, up from $16.3 million a year before.

Founded in 2006 by Brian Halligan and Dharmesh Shah, the company creates software to help marketers manage online campaigns, including tools for content marketing, search engine optimization, and website analytics. It employs 719.

See related: Boston’s next 12 tech IPOs?

The company had previously disclosed that its revenues soared 48 percent in 2013, to $77.6 millionThe SEC filing shows the company generated a net loss of $34.3 million for all of last year.

HubSpot’s stock offering could be the fourth Boston technology IPO of 2014. Care.com went public in January; Imprivata, a health care security software company, went public in June; and e-commerce furniture company Wayfair filed paperwork for its IPO two weeks ago. Like Wayfair, many in the Boston tech community have been expecting HubSpot to go public this year.

HubSpot has more than 11,500 users in over 70 countries, and has built a following in the marketing community for its use of “inbound marketing” tactics—distinguished from the traditional outbound methods of cold calls, huge e-mail campaigns, and direct mail. Last year, the company drew more than 5,000 attendees to its INBOUND conference in Boston, and the company expects to have close to 7,000 or more digital marketers at this year’s conference in mid-September, which is moving to the Boston Convention and Exhibition Center.

The company has also expanded to offer technology that personalizes content on websites based on who’s viewing it, as well as into offering software for salespeople.

See related: Why HubSpot’s lack of cash won’t affect the IPO

In addition to its Cambridge headquarters, HubSpot also has offices in Dublin, Ireland, and Sydney, Australia.

Although HubSpot has been in the news recently for a couple of high-profile departures, the company has long stated that it considers many of its employees moving on to start new ventures more of a “graduation.” Rare for a privately held Boston tech company, HubSpot has graduated its employees into new gigs including leadership roles at companies like InsightSquared, HourlyNerd, BuySellAds, and Tablelist, among others.

The company has raised more than $100 million in funding; top shareholders include General Catalyst Partners (27 percent of shares), Matrix Partners (17 percent of shares), Sequoia Capital (10 percent of shares), Scale Venture Partners (7 percent of shares), and Charles River Ventures (5 percent of shares). Other investors include Google Ventures and Salesforce. Shah owns 8.8 percent of HubSpot’s shares, while Halligan owns 4.9 percent of shares and chief operating officer J.D. Sherman owns 1.3 percent of shares.

Senior staff writer Kyle Alspach contributed to this article.

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