Ad tech

15 stories
Out of the Boxx
Promoboxx to pull manufacturers and independent retailers into the advertising future
Promoboxx chief executive Ben Carcio. Image via YouTube
Promoboxx is quite unlike many of the other startups who took part in the Techstars Boston 2011 class in that it hasn't received a large Series A or Series B round of investment funding. The great thing for Promoboxx is that it hasn't had to raise money since its initial early stage funding. So you may not have heard much about the company founded and led by chief executive Ben Carcio, since journalists like myself are only interested in sexy news like a new financing round or the sudden departure of a key employee.  Read More
Growing to new Heights
Jebbit partners with Greater Media Boston - How a twentysomething-led ad tech startup grows
Tom Coburn (left) and Jonathan Lacoste (right) image via Jebbit
While many young Bostonians are organizing new apartments or picking classes for the fall, Tom Coburn, Jonathan Lacoste, and the rest of the team at Jebbit are making deals to build better advertising engagement for companies like Coca Cola, Samsung, Microsoft, and many more well-known brands. Read More
The power of mobile
Jana Mobile creating a new currency for emerging markets
(Image via Jana Mobile)
I've heard Jana Mobile described as many things: a mobile ad platform, a new marketing framework, an organization changing the lives of people in emerging markets like India and Nigeria. However, the truly best way to describe the company, which you don't hear too often, is that Jana is the catalyst for a new global currency. Read More
Red Sox partner with Sapient to make high-tech appeal to young fans
Sapient aims to help the Red Sox increase fan engagement with digital tools like the HypeMeter that it created for ESPN's coverage of the X Games.
The Red Sox have among the most passionate followers in the sporting world. There’s just one problem: They’re getting old. As the team opens another season at Fenway Park on Friday, it is also launching a new effort to increase fan engagement through digital channels, including social media and streaming video, with an eye toward adding younger members to Red Sox Nation, both kids and young adults alike who may be more facile with a smartphone than a baseball bat. Read More