Advertising

5 stories
The escalators are gone
First look: Filene's transformed into new office for communications firm Havas
Gone are the mannequins and automatic mark-downs. The new major tenant of the landmark Filene's building is Havas, the French advertising  & public relations company.
I must admit: even though Filene's closed almost ten years ago, I was a little sad to see the escalators, the stacks of sweaters, and the perfume-spritzers gone. But the Watertown architecture firm Sasaki Associates has kept a few traces of the department store that was once part of every Bostonian's life as it transformed the top four floors of the landmark Downtown Crossing building into offices for Havas. Havas is a French communications conglomerate that owns Boston ad agency Arnold Worldwide; Debi Kleiman, an executive vice president at Havas Media and former director of the trade group MITX, gave me an early look at the space last week. Read More
Have we got a deal for you...
Coming soon: Two more apps that will serve up location-specific offers
Screenshot from Epoque's website.
How many times have you heard this scenario pitched: You're walking down Newbury Street looking for lunch, when suddenly your phone chimes with a geographically-relevant offer. If you go just one block down, you can get 25 percent off lunch at a new French bistro (your favorite cuisine!) Read More
Global Biz Hub
BU PRLab hosts second PRoBono event
PRLab probono
By Brianna Vieira On April 11 to April 12, Boston University's student-run PR agency, PRLab, teamed up with BU's student-run ad agency, AdLab, to host the second PRoBono event. Other on-campus organizations joined the event as well including Ad Club, BU’s Public Relations Student Society of America, the COMmunicator (the official newsletter of the Department of Mass Communication, Advertising and Public Relations, run entirely by students), and Open Web (an on-campus web development group devoted to creating websites for nonprofit organizations). Read More