Brenna Schneider sees customization as the future: when you order a hoodie or a pair of kicks, you should be able to make the design your own. But one of the big limitations, Schneider says, is the long wait. Since most of the products are made overseas, it can take several weeks to get what you ordered. "And of course, the e-commerce world has no tolerance for weeks," she says. "There's pressure for quicker turnaround on custom orders."
Read MoreThe Crying of eBay Lot 49Invaluable is Boston-based driving force behind eBay's new live auction service
I'm not a big buyer of dangly earrings or silver-and-turquoise cuffs, but I have to admit: the new video "house party" software from Kitsy Lane, a Boston-based e-commerce startup, is a lot of fun. Instead of lining up a babysitter and visiting a friend's house to nibble cheese and crackers and try on costume jewelry, you sign on for a group videochat. The new vParty software is part of a recently-launched site from Kitsy Lane called Chelsea Row that focuses on selling jewelry and accessories online, through in-person "trunk shows" and the new live video events.
Read MoreLatest BlockbusterJessica Alba is General Catalyst's newest billion-dollar entrepreneur
Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. A Cambridge startup unveiling itself today is hoping to one-up the sites in the quest for a better recommendation.
OYO Sportstoys, an Acton, Mass., collectable sports figurine company, announced on Thursday that they had raised a $3 million round of seed funding from Boston Seed Capital and Atlas Venture. Since launching in 2011, the company has raised $4.6 million, with much of the early money coming from angel investors. Read More
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