I'm not a big buyer of dangly earrings or silver-and-turquoise cuffs, but I have to admit: the new video "house party" software from Kitsy Lane, a Boston-based e-commerce startup, is a lot of fun. Instead of lining up a babysitter and visiting a friend's house to nibble cheese and crackers and try on costume jewelry, you sign on for a group videochat. The new vParty software is part of a recently-launched site from Kitsy Lane called Chelsea Row that focuses on selling jewelry and accessories online, through in-person "trunk shows" and the new live video events.
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Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. A Cambridge startup unveiling itself today is hoping to one-up the sites in the quest for a better recommendation.
OYO Sportstoys, an Acton, Mass., collectable sports figurine company, announced on Thursday that they had raised a $3 million round of seed funding from Boston Seed Capital and Atlas Venture. Since launching in 2011, the company has raised $4.6 million, with much of the early money coming from angel investors. Read More
By Philip Rooke
The latest trend in shopping is virtual window-shopping as the world of bricks and clicks merges. It is ironic- windows as software can power the browsing experience via tablet or mobile device as contrasted to the traditional meaning of window shopping- glancing at shop windows on street front. This integral phase of the shopping process usually takes place during "down time" cycles like commuting, waiting in line, or while watching television. Read MoreGlam growthFashion Project, reseller of high-end apparel for charities, adding workers and Boston warehouse
How fast is Fashion Project growing? When I stopped by last week, CEO Anna Palmer told me there were two possible venues for our interview: a makeshift conference room created by cardboard boxes and heaps of plastic bags, or the staircase between the two floors of the company's Fort Point Channel offices. (We picked the former.) The startup collects designer women's apparel and accessories from non-profits and individuals, and resells it on its own site or through a network of partners. Fifty-five percent of the proceeds go to charity, but donors can take a tax deduction for the full sale price of the item.
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