E-commerce

15 stories
Parties without the clean-up
'Avon meets Skype' with new video house party software from Kitsy Lane
kitsylanescreen
I'm not a big buyer of dangly earrings or silver-and-turquoise cuffs, but I have to admit: the new video "house party" software from Kitsy Lane, a Boston-based e-commerce startup, is a lot of fun. Instead of lining up a babysitter and visiting a friend's house to nibble cheese and crackers and try on costume jewelry, you sign on for a group videochat. The new vParty software is part of a recently-launched site from Kitsy Lane called Chelsea Row that focuses on selling jewelry and accessories online, through in-person "trunk shows" and the new live video events. Read More
Craigslist killer?
New mobile startup Classy wants to facilitate campus commerce
(Photo by Yoon S. Byun/Globe Staff)
The startup factory Blade is unveiling its first project today: an iPhone app called Classy that wants to supplant Craigslist and Facebook as the dominant way of buying and selling things on college campuses. Just in time for the mass migration back to Boston this month... Read More
Baseball Cards you can play with
OYO Sportstoys gets $3 million to turn Bobby Orr and other sports stars into Lego-like collectibles
OYO Sportstoys, an Acton, Mass., collectable sports figurine company, announced on Thursday that they had raised a $3 million round of seed funding from Boston Seed Capital and Atlas Venture. Since launching in 2011, the company has raised $4.6 million, with much of the early money coming from angel investors. Read More
Just browsing
Mobile commerce powers virtual window-shopping
(courtesy Spreadshirt)
By Philip Rooke The latest trend in shopping is virtual window-shopping as the world of bricks and clicks merges. It is ironic- windows as software can power the browsing experience via tablet or mobile device as contrasted to the traditional meaning of window shopping- glancing at shop windows on street front. This integral phase of the shopping process usually takes place during "down time" cycles like commuting, waiting in line, or while watching television. Read More
Glam growth
Fashion Project, reseller of high-end apparel for charities, adding workers and Boston warehouse
Fashion Project CEO Anna Palmer, surrounded by donations and boxes of hangers in the startup's Boston office.
How fast is Fashion Project growing? When I stopped by last week, CEO Anna Palmer told me there were two possible venues for our interview: a makeshift conference room created by cardboard boxes and heaps of plastic bags, or the staircase between the two floors of the company's Fort Point Channel offices. (We picked the former.) The startup collects designer women's apparel and accessories from non-profits and individuals, and resells it on its own site or through a network of partners. Fifty-five percent of the proceeds go to charity, but donors can take a tax deduction for the full sale price of the item. Read More