I'm not a big buyer of dangly earrings or silver-and-turquoise cuffs, but I have to admit: the new video "house party" software from Kitsy Lane, a Boston-based e-commerce startup, is a lot of fun. Instead of lining up a babysitter and visiting a friend's house to nibble cheese and crackers and try on costume jewelry, you sign on for a group videochat. The new vParty software is part of a recently-launched site from Kitsy Lane called Chelsea Row that focuses on selling jewelry and accessories online, through in-person "trunk shows" and the new live video events.
Read MoreLatest BlockbusterJessica Alba is General Catalyst's newest billion-dollar entrepreneur
The startup factory Blade is unveiling its first project today: an iPhone app called Classy that wants to supplant Craigslist and Facebook as the dominant way of buying and selling things on college campuses.
Just in time for the mass migration back to Boston this month...
Amazon and Netflix are known as the pioneers in bringing you personalized recommendations for what to buy or watch next. A Cambridge startup unveiling itself today is hoping to one-up the sites in the quest for a better recommendation.
OYO Sportstoys, an Acton, Mass., collectable sports figurine company, announced on Thursday that they had raised a $3 million round of seed funding from Boston Seed Capital and Atlas Venture. Since launching in 2011, the company has raised $4.6 million, with much of the early money coming from angel investors. Read MoreJust browsingMobile commerce powers virtual window-shopping
By Philip Rooke
The latest trend in shopping is virtual window-shopping as the world of bricks and clicks merges. It is ironic- windows as software can power the browsing experience via tablet or mobile device as contrasted to the traditional meaning of window shopping- glancing at shop windows on street front. This integral phase of the shopping process usually takes place during "down time" cycles like commuting, waiting in line, or while watching television. Read More
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