Gig economy

9 stories
'Uberification'
Handybook changes name to Handy, reaches 150 employees
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Since launching its on-demand cleaning and handyman service in Boston in mid-2012, Handybook has expanded to 28 cities and 150 employees. Today, the New York-based company, which still maintains a Boston office, has changed its name to Handy in an effort to become an even bigger player in the “Uberification” of the economy.

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May the (Work)Force Be With You
OnForce, a pioneer in the 'gig economy,' at the forefront of what's next
<a href="http://www.shutterstock.com/pic-110672432/stock-photo-closeup-of-fiber-optical-network-hub-and-cables.html?src=Lt0uSLKOXQx9eNMKqdwW_Q-1-28">Image 'closeup of a network hub' via Shutterstock</a>
Ten years ago, Lexington-based OnForce established itself as one of the first companies to take advantage of a shift in how organizations balanced in-house workforces and outside contractors needed for more specific and challenging tasks, often in the information technology field. Today, OnForce is at the crossroads of a generational shift in how workers and businesses connect amid a surge in freelance careers. Read More
Instacart raises $44 million from Andreessen Horowitz
market basket
San Francisco-based grocery delivery service Instacart has raised $44 million with a $400 million valuation, according to VentureBeat. The service has been expanding in Boston, including help bring the decidedly offline Market Basket to a keyboard near you. It also has a two-person office in Central Square. The service sets its own prices on purchased goods, pocketing the difference in addition to delivery fees. This practice has reportedly drawn the ire of Trader Joe's, which reportedly banned the service.