Headphones

1 story
Sizzle vs. science
Is Bose up to a challenge from Apple?
Bose and Beats headphones on the shelves of the Apple Store on Boylston Street in Boston.

When Apple announces it is entering your business, it’s a bad day for any executive.

For Bob Maresca, president of Bose Corp., the largest consumer electronics company in Massachusetts, that day came on May 28. Apple said it would pay $3 billion to acquire Beats Electronics, a maker of headphones, speakers, and a music streaming service headquartered near Los Angeles.

Read More