43 stories
What is Big Orange up to?
HubSpot: We're not trying to replace Salesforce, we want to be a Boston anchor company
HubSpot founders Dharmesh Shah and Brian Halligan (image via HubSpot)
Yesterday, HubSpot launched a new customer relationship management system, HubSpot CRM, and a new product, Sidekick, which it calls a sales acceleration product. Immediate reaction was that the inbound marketing company is going after the large market share of the current king of the CRM space, Salesforce. Read More
HubSpot Going After Salesforce
HubSpot launches sales acceleration product Sidekick and HubSpot CRM
HubSpot's CEO Brian Halligan at INBOUND
Last year, inbound marketing company HubSpot launched what it calls a content optimization system, or COS. It was the company's take on what it would be like to build a CMS, or content management system, from the ground up, Dharmesh Shah said at INBOUND '14 today. However, there have long been rumors that the company would do something similar with customer relationship management systems (CRMs) or even release a software improvement on the current state of CRMs. Read More
Big Orange Invades the Seaport
HubSpot INBOUND brings more than 10,000 marketing fans to Innovation District
Walking across the bridge on World Trade Center Ave., heading towards this year's INBOUND '14 conference, I started chatting with an attendee about the event. Or, more accurately, he excitedly started talking to me. "Wow, this is going to be an exciting event," the young marketing employee said as we headed for the opening night of the conference that featured a keynote from former Apple evangelist, author, and current Canva evangelist Guy Kawasaki. Read More
Not so Quiet Period...
Hot off IPO news, HubSpot founders release updated book on inbound marketing
Dharmesh Shah (image via HubSpot)
Last week, HubSpot filed paperwork for its initial public offering, expected to occur sometime this fall. Now the company's founders and highest ranking executives, Dharmesh Shah and Brian Halligan, have released an update to their original marketing book, Inbound Marketing: Attract, Engage, and Delight Customers Online. Shah answered some questions from BetaBoston about this latest release. Read More
Beyond HubSpot
HubSpot's Mike Volpe joins board of software firm Repsly
(Image via HubSpot)
One of the ripple effects of HubSpot's filing of paperwork to go public this week is the potential for a lot of people — many who worked at the company in its early years and then moved on to other projects — to cash in on the equity they earned from helping build the inbound marketing giant. As the company has shown again and again, it is more than willing to play an active role in Boston's startup ecosystem; whether by "graduating" employees to their next venture or giving discounts and special access to HubSpot products for local startups. Read More