HubSpot

25 stories
Keeping score
Do you believe Massachusetts tech is major league?
littleleague
I have started to worry that instead of being in the press box for a Major League Baseball game, all of us who observe and cover the Boston tech scene are instead sitting in the aluminum bleachers of a Little League match that will end with a 24-19 score, and all of the players getting a trophy. Read More
Where the Beer Flows Like Wine
For Boston tech companies, beer is culture builder and recruiting tool
Beer Taps
Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort to various gimmicks and enticements to attract that coveted "new hire." While the good old fashioned, "Let's throw buckets full of money at this techie"  practice is still alive and well, some startups (especially early stage ones) can't afford that approach. So they get creative. A lot of companies have found that there is no easier way to win the hearts and minds of prospective employees (and to delight current hardworking startup-ers) than with rivers and rivers of sweet, ice cold beer.  Read More
21st century gold rush
Charles River Ventures, now CRV, announces major shift from the shores of its namesake
catwalker / Shutterstock.com
In a post on Medium today, Charles River Ventures's general partner Jon Auerbach announced a new fund for the early-stage investment firm as well as a couple of changes in the way CRV views itself and its future. Read More
Latest buzz
ThriveHive transforms into a HubSpot for really small businesses, with a twist
thrivehive

The founders of ThriveHive have never expected the Cambridge startup to be one of those companies that gains a huge user base virtually overnight. As they told me in an interview more than a year ago, scaling up its marketing software for the smallest of businesses—the ones with 10 or fewer employees—would necessarily take some time.

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So simple, Fred Flintstone could do it
Bedrock Data wants to simplify data synchronization between applications
From left: Adrian Mott, Taylor Barstow, Benjamin Smith, and John Marcus of Bedrock Data.
Bedrock Data was born as a "nights and weekends" project at HubSpot, the Cambridge digital marketing firm. Bedrock's founders observed how complicated it was to craft connections between various software-as-a-service applications so that data from one could be synchronized with another. While still working at HubSpot, they incorporated Bedrock as a company in mid-2012 so they could start accepting credit cards for the service they'd built — focused on simplifying the process of building those links between applications. But Bedrock's founders didn't depart HubSpot until last year, when they were convinced that their new venture's revenues could support them. Read More
Big backer
Google Ventures favoring Boston over New York
google_ventures

As CB Insights puts it, Google Ventures “has seen a huge spike in activity in recent years.” Most of that has been near the Google “mothership” in California (Google is the firm’s sole financial backer). But Massachusetts, not New York, is the second-busiest center of investing activity for the prominent VC firm.

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Managerial nudges
HubSpot veterans launch Grokky, looking to upgrade managerial feedback
Grokky co-founders Patrick Fitzsimmons and Dan Abdinoor.
Dan Abdinoor and Patrick Fitzsimmons freely admit they learned about how to be managers on the fly. Both were among the first ten employees at HubSpot, the Cambridge digital marketing firm, and they say they learned about managing people by observing more senior colleagues with more experience, and by reading. "I read Good to Great, The One-Minute Manager, and a bunch of Harvard Business School case studies based on what my managers recommended to me," says Abdinoor. Their new startup, Grokky, wants to help others who are new to the management ranks get better, faster. Read More
Boston Knows How to Party
An epic day for Boston's tech community, from TechJam to BostInno in the Seaport
The scene at Tech Jam in City Hall Plaza.
Thursday will go down as one of the best examples of all that is right in the Boston tech and innovation community and made clear that the momentum that everyone in the "Innovation Economy" has been talking about for a couple of years now is, in fact, very real.  Read More
Orange Jumpstart
Hubspot aims to make its marketing software more accessible to startups
Dharmesh Shah (image via HubSpot)

HubSpot co-founder and chief technology officer Dharmesh Shah may be the most under-the-radar yet influential figures in the Boston startup community, which is quite a feat for someone helping to run a company well known for its signature bright orange logo. Oh, and the inbound marketing company he founded with Brian Halligan is also at the top of the list of local private companies rumored to be going public soon. Read More