IPO

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Big Orange on the NYSE
Hot on the heels of Wayfair, HubSpot sets IPO terms; both could go public within a week in October
Image via HubSpot
Last Friday, Wayfair filed paperwork with the SEC that gave the details of its expected IPO. Trading under the symbol "W', Wayfair will price its stock between $25 and $28, looking to raise $308 million. From what I hear, that IPO is likely to happen on Oct. 2. This morning, HubSpot updated its paperwork with the SEC, indicating that it expects to offer its IPO shares for between $19 and $21. Read More
What is Big Orange up to?
HubSpot: We're not trying to replace Salesforce, we want to be a Boston anchor company
HubSpot founders Dharmesh Shah and Brian Halligan (image via HubSpot)
Yesterday, HubSpot launched a new customer relationship management system, HubSpot CRM, and a new product, Sidekick, which it calls a sales acceleration product. Immediate reaction was that the inbound marketing company is going after the large market share of the current king of the CRM space, Salesforce. Read More
HubSpot Going After Salesforce
HubSpot launches sales acceleration product Sidekick and HubSpot CRM
HubSpot's CEO Brian Halligan at INBOUND
Last year, inbound marketing company HubSpot launched what it calls a content optimization system, or COS. It was the company's take on what it would be like to build a CMS, or content management system, from the ground up, Dharmesh Shah said at INBOUND '14 today. However, there have long been rumors that the company would do something similar with customer relationship management systems (CRMs) or even release a software improvement on the current state of CRMs. Read More