Marketing tech

15 stories
Growing to new Heights
Jebbit partners with Greater Media Boston - How a twentysomething-led ad tech startup grows
Tom Coburn (left) and Jonathan Lacoste (right) image via Jebbit
While many young Bostonians are organizing new apartments or picking classes for the fall, Tom Coburn, Jonathan Lacoste, and the rest of the team at Jebbit are making deals to build better advertising engagement for companies like Coca Cola, Samsung, Microsoft, and many more well-known brands. Read More
Mud, sweat, beer ... and photos
Tough enough for Warrior Dash? Startup Gameface Media offers free photographic proof
gameface media
If I ever suspend my sanity long enough to enter a Warrior Dash, there’s one thing I will absolutely need: a photo of my mud-caked self in action, to show everyone I know just how badass I am. Now, I can get one for free — a professional one, not a smartphone one — thanks to a Boston startup called Gameface Media, which just signed a deal with the obstacle course series. Read More
SCHMOOZE SEASON
TD Garden unveils mobile app for business networking at games
The new TD Garden Business Network is designed to facilitate impromptu business meetings during arena events.
The Boston Bruins postseason is fast approaching, but in local business circles, the playoffs might as well be called schmooze season. As the hockey team tries to win the Stanley Cup, companies will try to win new accounts while entertaining prospective clients at TD Garden. Now, the arena is making a new effort to grease the skids with the launch of the TD Garden Business Network, an exclusive social media club designed to get corporate leaders shaking hands and discussing deals during Garden events. Read More
Red Sox partner with Sapient to make high-tech appeal to young fans
Sapient aims to help the Red Sox increase fan engagement with digital tools like the HypeMeter that it created for ESPN's coverage of the X Games.
The Red Sox have among the most passionate followers in the sporting world. There’s just one problem: They’re getting old. As the team opens another season at Fenway Park on Friday, it is also launching a new effort to increase fan engagement through digital channels, including social media and streaming video, with an eye toward adding younger members to Red Sox Nation, both kids and young adults alike who may be more facile with a smartphone than a baseball bat. Read More