Retail

6 stories
Future Facing
Real Life Analytics will watch your face while you shop
realLife-founders
The trio behind Real Life Analytics is aiming for a Minority Report future. The MassChallenge finalists are building a system that will help retailers watch customers entering their stores and eventually serve them ads based on their age, race, and gender, sort of like the personalized treatment Tom Cruise’s character gets at the GAP. Read More
Just browsing
Mobile commerce powers virtual window-shopping
(courtesy Spreadshirt)
By Philip Rooke The latest trend in shopping is virtual window-shopping as the world of bricks and clicks merges. It is ironic- windows as software can power the browsing experience via tablet or mobile device as contrasted to the traditional meaning of window shopping- glancing at shop windows on street front. This integral phase of the shopping process usually takes place during "down time" cycles like commuting, waiting in line, or while watching television. Read More
Bumps on the road to an IPO?
As Karmaloop seeks to raise next round, it stretches some vendor payments and shutters underperforming sites
Karmaloop CEO Greg Selkoe.
Hipster apparel merchant Karmaloop has been one of Boston's rare consumer e-commerce hits: the company, founded in a Jamaica Plain basement in 2000, booked $165 million in sales last year, according to CEO Greg Selkoe. And the company's headquarters have progressively taken over the inside of what was once the landmark Shreve Crump & Low jewelry store in Back Bay, where it employs almost 200 people. Read More