Social Media

8 stories
Digital dilemma
In the Facebook era, will printed yearbooks survive?
(Courtesy of Jostens Inc.)
One historic school ritual of graduating — or simply finishing one grade and moving on to the next — has been getting a copy of the yearbook, and passing it around for friends to sign and scribble in. But has the Web — and particularly social media such as Facebook and Instagram — done away with the traditional printed yearbook? Read More
Love what you're wearing
New social network helps athletes wear what the pros wear
locker
When you watch your favorite athletes on TV, it’s easy to see whose apparel they’re wearing. Adidas cleats, perhaps, or uniforms made by Under Armour. But what do they wear in practice or in the weight room, when the cameras aren’t on them? And what about the gear you can’t see, like shoulder pads and compression shorts? Read More
Sports and Twitter
NFL stars come to Harvard to talk social media presence and 'social capital'
Richard Sherman, Domonique Foxworth, Larry Fitzgerald, and Arian Foster at Harvard's iLab
On Wednesday afternoon, the Harvard Innovation Lab — usually home to talks by movers and shakers in the business and entrepreneurship worlds — hosted four world-class athletes for a discussion about the business of sports and how athletes navigate the worlds of social media. The panel, "Social Capital of the Savvy Athlete," featured Super Bowl champion Seattle Seahawks firebrand Richard Sherman, Arizona Cardinal All-Pro Larry Fitzgerald, Houston Texans star Arian Foster, and former Denver Bronco and current HBS student Domonique Foxworth. It was moderated by Anita Elberse, professor of business administration at Harvard Business School. Read More
SNEAK PREVIEW
MarketMeSuite CEO dishes inside scoop on new Constant Contact InnoLoft accelerator
MarketMeSuite chief executive Tammy Kahn Fennell said her company's time at Constant Contact "has given us a load of ideas."
The organizers of new accelerators always make their programs sound awesome, but how can you know whether they’re really worth the time? In the case of Constant Contact’s Small Business Innovation Loft, you can talk to a secret alumna who went through the program before it officially existed. Read More