South End

5 stories
Out of the Boxx
Promoboxx to pull manufacturers and independent retailers into the advertising future
Promoboxx chief executive Ben Carcio. Image via YouTube
Promoboxx is quite unlike many of the other startups who took part in the Techstars Boston 2011 class in that it hasn't received a large Series A or Series B round of investment funding. The great thing for Promoboxx is that it hasn't had to raise money since its initial early stage funding. So you may not have heard much about the company founded and led by chief executive Ben Carcio, since journalists like myself are only interested in sexy news like a new financing round or the sudden departure of a key employee.  Read More
On the outskirts of the Innovation Economy
Boston tech has an artist-in-residence, his name is Seth Minkin and he likes to draw NSFW bees
Seth Minkin
Starting this week, we are going to be doing a short series on careers at the outskirts of the innovation economy. We will be featuring creative entrepreneurs who have found their own unique, niche jobs in Boston's growing tech community. This week, we talk to Seth Minkin, the artist-in-residence at BzzAgent/dunnhumby. Read More
smart money
Smarterer announces $1.6M round of funding and launches new enterprise-focused product
(Image provided by Smarterer)

In terms of evaluating talent, not many job categories are more difficult than those in the rapidly growing technology and innovation sectors. In particular, marketing roles, social media manager positions, and development jobs are tricky positions to gauge a potential employee’s skill set and expertise.

Smarterer, the local skill assessment company, has established itself as a leader in evaluating talent and niche knowledge in non-traditional, mostly digital areas, including Twitter, Facebook, sales platform Salesforce, as well as Wordpress, HTML5, Microsoft Excel, and a host of others.

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