Last month, I wrote about why application programming interfaces—the underlying technology used by developers to connect apps via the cloud—are the real reason behind Uber’s success. Read More
Ten years ago, hailing a taxi with your phone was unthinkable. Today, this service not only exists—it’s thriving. Uber is a go-to for city dwellers, and it’s one of many virtual services redefining stagnant industries.
Uber hasn’t become a massive hit because all of a sudden consumers decided they’d like a more convenient form of personal transportation. Or because Uber was smart enough to tap into this consumer desire.